Accomodating for every whim
Earlier this week I sent a mail out heralding the launch of Monopoly City Streets (http://www.monopolycitystreets.com/): a joint undertaking between Google and Hasbro to create a global interactive version of Monopoly. Now given that Google has a monopoly of the search market with nigh on 80% of all searches going through it, and that Monopoly […]
Read MoreThe price of poor research
I’ve asked Stephen Dix, our resident copywriter and eccentric extraordinaire, to supply his thoughts for this week’s digital digest.I guess I asked for this… First up is a lesson we’d all do well to learn – that is, don’t use a word if you don’t know what it means. Now, not so much of a […]
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