April 8, 2008 Andy

Sites I like

I often get asked which sites I like to use for research, so have broken my answer down into key categories, which should help. The blogsphere is constantly changing, so I’m afraid that a Google search tends to drill up numerous responses, which you’ll need to scan through to see whether any take your fancy. IMHO, blogs tend to be a matter of personal preference for writing style.

Some sites require registration or payment (e.g. Forrester) so if you’re looking for fresh thought you could try the big US universities like Wharton (
http://knowledge.wharton.upenn.edu/)

Hope this helps


Good sites for research

Good for tracking the ‘buzz’ on viral campaigns and topics

Good for viral

Good for creative resources

Planners seem to like these sites

  • Seth Godin (http://sethgodin.typepad.com)
  • Russell Davies (http://russelldavies.typepad.com/planning//)

Good for understanding how far you can push the channel

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