I’ve just come across this advert for Wilkinson’s new razor: mildly humourous (I’m being nice), tongue-in-cheek and links to a reasonably designed microsite. Somewhat engaging, I played the game for about a minute but I couldn’t help wondering what it was all for? I mean, I understand what the agency is trying to do, but why? It will be interesting to see the results of the campaign (if it is ever published).