Following Stephen’s successful witticisms last week (apparently he is a huge hit amongst the trading communities of London, after hundreds of them besieged Google searching for a ‘pontastic’ experience…), I was going to write the Friday Mail on very exciting development – Augmented Reality. However, Al just sent me this and I think it is worth distributing instead. I’ll send the mail on AR next week.
Just in case you can’t wait, I thought to send you a teaser, this month’s IAB Creative Showcase winner, the Z4-Expression of Joy campaign. To promote the relaunch of the Z4, Dare Digital invited people on a unique ‘virtual’ test drive. In one of the most relevant applications of Augmented Reality technology, they extended the ATL Robin Rhodes ‘Paint’ campaign into a 3D virtual joyride. By printing out a black and white symbol from the BMW website and pointing it at your webcam, you can drive the resulting virtual Z4 all around your desk. In the process, you create a piece of computer art, which mimics the TV ad. Every stunning detail can be viewed via the high quality 3D model. The colour of the car can be changed and even the new hard-top retractable roof can be opened and closed to show the car to its full potential. For those of you without webcams, you can relive the experience here. Those of you with a webcam, click here to visit the BMW page. You will need to download software to enable the painting mechanism.
Enjoy
Bill Gates recently gave a speech at a High School about 11 things they did not and will not learn in school. He talks about how feel-good, politically correct teachings created a generation of kids with no concept of reality and how this concept set them up for failure in the real world.
- Rule 1: Life is not fair – get used to it!
- Rule 2: The world won’t care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.
- Rule 3: You will NOT make $60,000 a year right out of high school. You won’t be a vice-president with a car phone until you earn both.
- Rule 4: If you think your teacher is tough, wait till you get a boss.
- Rule 5: Flipping burgers is not beneath your dignity. Your Grandparents had a different word for burger flipping: they called it opportunity.
- Rule 6: If you mess up, it’s not your parents’ fault, so don’t whine about your mistakes, learn from them.
- Rule 7: Before you were born, your parents weren’t as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you thought you were. So before you save the rain forest from the parasites of your parent’s generation, try delousing the closet in your own room.
- Rule 8: Your school may have done away with winners and losers, but life HAS NOT. In some schools, they have abolished failing grades and they’ll give you as MANY TIMES as you want to get the right answer. This doesn’t bear the slightest resemblance to ANYTHING in real life.
- Rule 9: Life is not divided into semesters. You don’t get summers off and very few employers are interested in helping you FIND YOURSELF. Do that on your own time.
- Rule 10: Television is NOT real life. In real life people actually have to leave the coffee shop and go to jobs.
- Rule 11: Be nice to nerds. Chances are you’ll end up working for one.