It has been a pitchtastic couple of weeks, with the prospect of more to come. As a result I have been looking at ways of introducing greater levels of engagement in the way we present our work. The other week, I cited PptPlex and Presi as a couple of great tools and having played around with PptPlex, I think it has great potential (thanks to @thetronz for that one). Anyhow, below are a few things that have caught my eye. If you look at one thing only, watch the Macintosh demo. For those of you who were born around this time, you’ll suddenly understand why pepole like me, who were born much earlier, get really excited with technology today.
IBM Smarter Cities
Data is the new black. Apparently. So the clever bods at Ol Big Blue have been trying to find ways of articulating how the intelligent management can help make our lives better. And I think they have done a nice job here.
Nikon Festival
Nikon is running a competition to get more pepole using their cameras. Or phones. Or whichever particular devices that they use to create videos. Anyway, the idea here is that you upload a lovely video (maximum length 140 seconds) and then use Twitter to get people voting on what a great video it is (see what they have done there?) The winner gets £25K. It’s a simple idea, simply presented that relies on two things to be successful: greed and our desire to be recognised. I think it could work.
Monster tie in with Microsoft
I was seaching the Office website for interesting plug-ons and add-ons and noticed that Monster seems to have created a tie in with Microsoft to get people who are using Office to create their resumes to upload them to Monster. One of those very simple ideas that’s a win-win for both Microsoft (who get value-added content) and Monster (who get access to a much broader audience). Why didn’t we think of that?
Easy Tweets (https://easytweets.com/)
Our folks in the States Facebooked about this.I haven’t had time to explore it fully, but from what I understand it seems to be a tool that allows our clients to control multiple twitter accounts, but also to track their brand reputation. If any of you get a chance, I’d love to know what you (or your clients) think.
Steve Jobs demonstrates the Apple Macintosh in 1984
“Insanely great.” Oh how far we have come…