Follow Us!
<apologies for the outdated update – not sure why this slipped>
For those of you who may have missed it, last night saw the New Orleans Saints champion over the Indianapolis Colts, 31-17 in the XLIV Super Bowl.
Now I’m not a huge Gridiron fan, but the Super Bowl does present an intriguing advertising circus, with an audience of over 90 million viewers worldwide, and ad spots reportedly going for $2.8m for a 30 second spot (heavily discounted from last year’s $3m…)
There will be a lot of discussion about the effectiveness and quality of the adverts placed, but for those of you who would like to see what was aired, they have been uploaded here: Mashable Super Bowl Ads 2010
Oh, and before you ask me what this has to do with HR, or recruitment, watch the 3rd ad in the list. I don’t get it and think we could have done a much better job for Monster with a budget in excess of $2.8m, but then hey, who am I to question? Mars also saw a return to Super Bowl with an advert for Snickers.
(I’m quite looking forward to watching the ‘Undercover Boss’ series, as well…)