We receive numerous questions about setting out the ‘rules’ for using social media, with most of our clients bogged down in legal ramifications. One of the things we promote is that, rather than trying to manage every existing (and new) social media channel that arises, it makes more sense to set out some guiding principles.
Coca Cola has recently done this, so I thought you (and where relevant, your clients) might like to see what they have said.