In the mail I sent previously, I quoted Chris Yeo, “People will forget what you did. They will forget what you said. But they will never forget how you made them feel.” A great ad or campaign goes beyond simply touting a product or service and come up with something that taps into the human psyche – quite often using music to reinforce its message. Anyone remember Levi’s using Babylon Zoo’s Spaceman to promote 501s back in 1996? Or British Airways using the Flower Duet from Delibes? Or The National Blood Service Do Something Amazing campaign?  In fact the relationship between music and advertising is well established, but that’s another mail… anyway, this week’s diatribe is dedicated to things that tap into our emotions.

Enjoy

A

Where the Hell is Matt?
This hit the internet a while ago and I thought it was one of those nice stories for a Friday afternoon. Every holiday, Matt Harding used to take a photo of himself dancing badly and upload it to a blog. People started following. He changed the medium to video.  The number of followers increased. Then he managed to persuade some sponsors that what they really wanted was to pay for him to go on a round the world trip, videoing himself dancing by famous monuments and try to get people around the world to dance with him. The results, as you can see, are endearing,  have been viewed over 60 million times and has now become a full time job for him.

http://www.digdeepmoments.com/#/Explore/athletics
There was an online discussion yesterday about great emotional moments and the conversation quickly moved to sporting examples, like Derek Redmond being helped across the line by his father in the 1992 Olympics, or Kerri Strug winning the team gold in the 1996 Olympics gymnastics vault with a broken ankle. Anyway, I was trawling around and came across this site by a clothing manufacturer, DigDeep. It pulls together great sporting moments into an interactive timeline, which I thought was a nice execution of a simple idea. Makes for engaging reading, as well…

Out of a forest
A charming short animated film that focuses on isolation. Charming. And terribly sad.

Adidas Match Tracker
I’ve talked previously about my admiration for adidas and their advertising exploits. I came across this a while ago, and thought it was worth revisiting, purely because it’s a great app that gets under the skin of what drives football fans. Whilst Dixy may mock my view that modern life is all about quality data and how you respond to what it tells you, this site uses data about football matches in the 2010 Champions league to allow fans to deconstruct games in all their glorious detail. It may not appeal to you, but to football fans who live to analyse games in all their minute detail, it’s a godsend and the sort of thing I could easily see sitting on top of live TV commentary as a future application of Augmented Reality.