As you may have noticed I am not Andy Hyatt, I am Tom the new digital designer who started last month, and Andy has asked me to guest produce this weeks Friday email. I may not know quite as much about the world of digital as Andy but I hope to bring you some interesting creative insights!
Last month saw the annual D&AD Awards take place, where the very best in design and advertising is celebrated and showcased. Their focus is commercial creativity, wherever and however it is produced, so categories are wide and numerous, awarding little yellow pencils to the best work and little black ones to the ones that are that little bit better than best. The awarded work is all featured on their website and I always take time to browse the winners, with something for everyone to appreciate, some of the stuff you will be familiar with but a surprising number of campaigns you won’t be. This stuff is obviously not directly related to recruitment marketing but it does show us what we can achieve with a little creative thinking, and can inform and inspire our work over the next year until the 2011 awards come rolling along. Here are two bits I found particularly interesting but do have a look through yourself, the work is all sectioned up so you can just browse by which medium you are interested in, and its all awesome.
The Main award winners are here
Digital Advertising/Integrated Campaigns
Title: The Best Job in the World
Agency: SapientNitro
Watch the video of the campaign here:
“the campaign that began with a classified ad and ended with an Oprah Winfrey interview”
An amazing way to use recruitment as a creative solution to a brief, the objective was to raise international awareness of the great barrier reef islands and they succeeded with their task in such spectacular style, the numbers shown at the end of the video show how powerful PR and a creative idea can be. This won the coveted black pencil and really makes you think about not always approaching a brief in the traditional sense, doing things within tried and tested frameworks, taking a moment to think about weather there could be a more innovative and interesting way to do something. Won the coveted Black Pencil for truly groundbreaking work. In case your interested the guy who won (an English bloke called Ben) is still there and you can find out all about him on the campaigns site which shows you what he’s been getting up to.
TV & Cinema Advertising
Title: Tips
Agency: wieden+kennedy
Client: CareerBuilder.com
Watch the Ad here:
Wonderfully simple and silly ad for US based recruitment site CareerBuilder.com. The ad is original and funny and will get people laughing about it at work and probably viraling it about to their friends too. The use of repetition and comedy make it memorable as well as keeping you watching to find out where its going with all the sillyness. Wieden+Kennedy as you may or may not know are one of the top ad agencies in the world and all their work is amazing, their site is worth checking out too if you are stuck for inspiration or just want to see some wonderful work.
I hope you enjoyed my email as much as I enjoyed writing and researching it, please reply if you have any comments or thoughts about any of the D&AD work, or if you have any other issues of an unrelated nature!