Laugh and the world laughs with you…
Usually writing a mail about innovation is simple this time of year, as our imaginations about the ‘next big thing’ are fuelled by the technical wizardry that is on display at the world technology fair (known as CeBIT). Unfortunately, this year sees a multitude of variations on the tablet theme, alongside numerous pontifications from the […]
Read MoreTo measure is to know
On my daily commute, I often get talking to the Creative Director of a globally respected digital agency. Aside from his usual moans, which you may recognize (briefing process is “shoddy”, not enough time is ever given to “creative thought”, the “clients never seem to understand” the creative idea etc.) one of our perpetual arguments […]
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