Usually writing a mail about innovation is simple this time of year, as our imaginations about the ‘next big thing’ are fuelled by the technical wizardry that is on display at the world technology fair (known as CeBIT). Unfortunately, this year sees a multitude of variations on the tablet theme, alongside numerous pontifications from the gaming industry about the next versions of the PSP, so I’ve been forced to look further afield. So I’ve opted for some useful stuff, some topical stuff and some fun stuff. Enjoy.
Creatively, it is always nice to keep an eye on new and engaging formats, so we turn to a couple of sites spotted by Steve Lo Presti: Media Mind (aka Eyeblaster) run a blog which allows users to look at a wide range of differing advertising formats. In the spirit of openness and collaboration, they helpfully provide the code for these, too. Atlas also runs the Atlas Institute and download centre which can be useful sources of information.
Lego announced big profits this week, fuelled by the success of the strategic decision a few years back to develop bespoke Lego sets as part of movie franchises. The fact that Lego has seen a resurgence amongst adults (10% of Lego purchasers sit within a category known as AFOLs (Adult Fans of Lego)) has also been a great help. Anyway, Clone Wars is the current hot trend, so this site is quite fun to play with. Watch out for ‘Cars’ which, according to my 6 year old, is the next big thing. Oh, and by the way, I came across this site, which seems to be an interesting set of musings on Gen Y, Kids Culture and Community online. Worth a peek.
Finally, Charlie Sheen has recently broken the Guinness World Record for the fastest person to reach 1 million followers on Twitter, achieving this dubious honour in just over 25 hours (at the last check, he was standing at 1,489,036 followers) Socially irresponsible? Or just an age old human tendency to laugh at someone else’s misery, whilst taking comfort in the fact that it isn’t us? I’ll let you decide.
Just for fun
• You are Not a Photographer – a vitriolic commentary on ‘professional’ photography shots
• City Forward – a mashup from IBM that allows users to delve deep into the detail about their city
• Red Bull Street Art – a collaborative collection of sites using Google Street View that showcase street art from around the world. Mashups, crowdsourcing and Urban Graffiti – so hip, it hurts.
• Language Development Live – a bright spark at MIT has charted the development of his child’s language acquisition from birth to the age of 5. It is a fascinating insight into the human brain (especially for anyone who studied psychology). Watch out for the TED talk when it is released.