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Helping the DMA get the best out of Social Media
Last week, Andy ran a training session for the DMA Scotland in Edinburgh, entitled Getting the Best out of Social Media. It was a lively and entertaining afternoon, with over eighty participants ranging from small traders to global Blue Chips, getting to grips with a hefty mixture of stats, methodologies, case studies and tools. For […]
A YouTube review of 2011
For those of you interested in retrospective analysis, YouTube’s trends site is pretty useful. And seeing as how YouTube is purportedly the second largest search engine in the world, understanding how the channel is used a must have in the arsenal of any company serious about engaging with its consumers. Have a play with the […]
Fortune telling for 2012
It’s about this time of year that clients start asking us for our predictions as to what is going to be ‘big’ in the forthcoming year. I’m usually pretty reticent to do this but thought that this year, I’d make an exception. Here’s my starter for ten as to what’s going to be big in […]
Our world through a lens
In one of these mails about a year and a half ago, I mentioned an ambitious project that was being undertaken via the internet. The project, called ‘Life in a Day‘ was an attempt to capture a normal day in the life of the world. Rather like a digital time capsule. Participants who wanted to […]
Its time for some marketing
This year, we will be sponsoring a Christmas tree at the December Christmas Tree Festival in support of Chestnut Tree House. This is our first foray into sponsorship and we came about it quite by chance really. Antonia used to work in sponsorship and fundraising and has always bought into the idea of sponsorship as […]
Humble beginnings
It’s been an interesting process, piecing together a new website. While I do this on a daily basis, I’m typically surrounded by a host of experts that I can rely on to do the ‘dirty’ work. Cropping images to size, implementing coding tags, writing engaging copy and the like. This time, I decided to go […]
It’s been a while…
As our ‘beloved’ Andy Hyatt is MIA today I’ve taken up the mantle of the weekly Digital Friday Mail. For those who have just joined (or have never received a ‘Friday Mail’), this is intended as a weekly digest of links and topics that have been of interest to the digital team this week. The […]
Monday missive: Google and Monster go social and LinkedIn responds…
It’s been a while since I last penned a Friday mail, and while there are plenty of reasons as to why this is, events over the weekend have now forced my hand. Last week, saw a few events take place which merit a deeper exploration and a better understanding. Google finally released a beta of […]
Friday Mail: Feel the Force
I’ve received a few mails from the team this week with some interesting sites, which is fantastic, as it helps reinforce our view that good ideas can come from anywhere in the organisation. I’ve attached a link to a couple of those I thought might appeal to the collective sense of Fridayness. Then I received […]
Future Talent, P2P and Recruiting. Some things you ought to know.
For those of you who are unaware, this week saw the inaugural launch of an exciting new initiative, sponsored by our very own Future Talent team. Graduate Answer Time is a series of debates based on the Question Time format that brings together key figures from the graduate and Higher Education sectors to address some […]