In all the shenanigans over the UK Chief of Police’s blunder over revealing details of a forthcoming exercise to expose terror cells in the UK, it was interesting to note that ‘Media Strategy’ was deemed to be so important that it was listed on the first page.
I guess that, given the modern use of media as a weapon in warfare, I shouldn’t have been surprised, but it did get me wondering how far this media strategy went.
Are we talking simply management of media resources and connections in the same vein as a good PR manager would exercise, or are we talking something more funamentally holistic and Obama-style? Control of media in terms of managing the timing of when information is released, or manipulation of media in terms of creating a (dis)information strategy, designed to stimulate/sway public consensus?
Whatever the answer, I’m sure that Bob Quick and his team hadn’t prepared a media strategy for a blunder of such proportions…