Application crazy!
We’ve gone app crazy at the moment, so I have been looking around for examples of this to help the Digital or Creative teams. The first two links sit firmly in that category, so unless you are interested in coding or the technical aspect of application development, I doubt they are going to be of […]
Herd mentality can sometimes be a good thing
We have been talking about building brand engagement a lot over the past few weeks and one of the key things about social media is that it builds engagement by allowing people to form their own positive associations by allowing individuals to participate in activities, as opposed to simply being bombarded with messaging. So I’ve […]
A brand that captures your mind gains behaviour. A brand that captures your heart gains commitment.
In the mail I sent previously, I quoted Chris Yeo, “People will forget what you did. They will forget what you said. But they will never forget how you made them feel.” A great ad or campaign goes beyond simply touting a product or service and come up with something that taps into the human […]
Seth Godin
I’ve just finished reading What Matters Now a free book recently released by Seth Godin. OK, its less of a book and more of a selection of thoughtpieces by different people, but I like the notion of freevertising, so thought it might be worth reading. Anyway, amongst the various articles, were some nice quotes, which […]
Friday mail – Projected Earnings?
This week has seen a whole host of emailed links pinging back and forth between Creative and Digital featuring the latest trickery in building projection and I promised to share some of them more widely. If anyone watched the opening ceremony of last year’s Winter Olympics, you’ll have seen just how far animated projection has […]
Britain’s digital ambitions laid out. Again.
For those who are unaware, earlier today, Martha Lane Fox released a manifesto committing to get everyone in Britain online by the end of the Olympics. Whatever you may think of the report, or Ms Lane Fox’s motives for publishing such a garish document (her government quango was cut in the first round of Government […]
Gongs and Wrongs
After Wednesday night’s celebrations (and deliberations over Agency of the Year) it seemed like a good week to focus on awards and judging angst. In a week that saw both the CIPDs and the AGR being announced, I thought we’d take a break from our part of the world and look over the fence into […]