An (un)social approach to Christmas
A guest entry this week, courtsey of our new New Business manager, Stephanie Collier. Enoy! Looking at viral marketing campaigns this week, which have increasingly been seen as the holy grail when it comes to generating large amounts of PR at often a very low cost; great when you get them right, but get it […]
The art of presentation
It has been a pitchtastic couple of weeks, with the prospect of more to come. As a result I have been looking at ways of introducing greater levels of engagement in the way we present our work. The other week, I cited PptPlex and Presi as a couple of great tools and having played around […]
A new generation of outdoor advertising: video painting
Just come across this, courtsey of @cerfplanante on Twitter. We’ve been quite successful at running ambient and outdoor campaigns for Herts Police that talk about vandalism and I thought this was a nice, stylish idea. SWEATSHOPPE, 4spots, the landing extras from SWEATSHOPPE on Vimeo.
A rhapsody in jumplinking
Given that I was off on Friday, stricken by the worst case of manflu ever, and that the gloomy weather we’ve all been subject to feels like a portent of tough times ahead, I thought I’d send out my missive early. Or late, depending on how you see it. I started off with a theme […]
Conducting company and competitor research
Recently, I was asked to let someone know what sort of sites I look at when researching a company for a pitch. I’ve put this together and thought it may be of use to you It is not an extensive list, but it should help and once you get into the swing of using them, […]
Does colour matter?
Just come across a couple of good links. The first is a film that shows 10 minutes of remarkable colour footage of vintage London in 1923; a fascinating glimpse into life almost 100 years ago. The second is a link to a site that has come across colour photos of World War I by the […]
Progress and the cloud
I’ve borrowed two entries from Springwise for this week, as I thought they made interesting reading. They caught my attention because they were good examples of two trends we have been talking about recently: cloud management (using applications over the internet, as opposed to within a company system) and; mobile/location based services. Both are increasing […]
Building engagement through interactivity
Keeping with the short and punchy approach of the past couple of weeks, I present you with four sites and an interesting fact. The fact was passed to me by someone who heard that my son was going through Communion this year. Apologies for the caps, but it’s a simple cut and paste job. Lascaux […]
QR codes in recruitment advertising: an agile approach to mobile development
We’re currently testing QR (Quick Response) codes for a recruitment advertising campaign for one of our clients. And it seems to be working pretty well. For those of you who have no idea what I’m talking about, a QR code is like a bar code that has a URL embedded in it. Take a photo […]
Definitive proof: I fought the law and the law lost
In an attempt to settle an argument with a Project Manager, we were challenged to a Google Fight. Inspired by the outcome, I decided to take on one of the classics: the law. And I won. So there…